Where Strategy Meets Growth
At Asteria Business Development, we believe exceptional growth isn't accidental—it's engineered through strategic frameworks, proven methodologies, consultative value-based selling, and hands-on leadership that transforms potential into measurable results.
As the architect behind Asteria's success, Kris brings over two decades of sales leadership experience to every client relationship. What began as a mission to reimagine how companies approach revenue acceleration has evolved into a trusted partnership model that delivers extraordinary outcomes for growth-focused organizations across industries.
“We don’t just advise—we build frameworks that create sustainable success stories. When our clients succeed, their success becomes part of our shared narrative.”
The Fractional Advantage
What truly distinguishes our approach is our fractional sales leadership model—delivering senior expertise precisely calibrated to your growth objectives without the burden of a full-time executive hire.
This means:
Immediate access to seasoned leadership
No recruitment costs or organizational overhead
Seamless integration with your existing team
Strategic direction paired with tactical execution
Valuable skill transfer to your internal resources
Comprehensive Revenue Generation
We embrace the complete revenue cycle—from developing precise Ideal Customer Profiles and engineering customized sales processes to implementing proven outreach strategies and applying negotiation techniques that maximize value while building foundations for account expansion.
Tailored Partnership Models
We meet you where you are through two complementary approaches:
Strategic Enhancement: Building strategy, training, and management for your existing sales team
Complete Execution: Managing the entire sales function within our organization
We select the approach that best serves your unique circumstances and growth objectives.
Our Distinguished Partners
We're proud to collaborate with industry innovators, including:
PureLinq - Digital PR innovator led by Kevin Rowe
RetainGrow - European customer experience technology company for whom we serve as US sales lead
Ascent Business Partners - The AI Collective revolutionizing technology implementation
Shine & Drive - America's leading aftermarket automotive product company