Strategic Sales Direction + Hands-On Implementation

Where Strategy Meets Growth

At Asteria Business Development, we believe exceptional growth isn't accidental—it's engineered through strategic frameworks, proven methodologies, consultative value-based selling, and hands-on leadership that transforms potential into measurable results.

Unlike traditional consultancies that leave you with recommendations but no path to execution, we architect complete revenue solutions—then roll up our sleeves to implement them alongside your team.

The Architect's Advantage

As the architect behind Asteria's success, Kris brings over two decades of sales leadership experience to every client relationship. What began as a mission to reimagine how companies approach revenue acceleration has evolved into a trusted partnership model that delivers extraordinary outcomes for growth-focused organizations across industries.

"We don't just advise—we build frameworks that create sustainable success stories. When our clients succeed, their success becomes part of our shared narrative."

— Kris Hook, Founder & President

The Fractional Advantage

What truly distinguishes our approach is our fractional sales leadership model—delivering senior expertise precisely calibrated to your growth objectives without the burden of a full-time executive hire.

This means:

• Immediate access to seasoned leadership without recruitment delays

• No executive compensation packages or organizational overhead

• Seamless integration with your existing team structures

• Strategic direction paired with tactical execution

• Valuable skill transfer to your internal resources

Architecting Revenue Acceleration

We embrace the complete revenue cycle—from developing precise Ideal Customer Profiles and engineering customized sales processes to implementing proven outreach strategies and applying negotiation techniques that maximize value while building foundations for account expansion.

Our core services represent the fundamental building blocks we leverage to transform your revenue potential into measurable, sustainable results:

• Strategic Revenue Advisory - Expert guidance precisely calibrated to your growth objectives

• Revenue System Engineering - Custom frameworks that translate strategy into consistent results

• Direct Revenue Execution - Hands-on implementation that delivers immediate impact

• Team Capability Enhancement - Elevating your internal capabilities for lasting value

Tailored Partnership Models

We meet you where you are through two complementary approaches:

1. Strategic Enhancement: Building strategy, training, and management for your existing sales team

2. Complete Execution: Managing the entire sales function within our organization

We select the approach that best serves your unique circumstances and growth objectives, often crafting hybrid models that evolve as your needs change.

Our Distinguished Partners

We're proud to collaborate with industry innovators, including:

• PureLinq - Digital PR innovator led by Kevin Rowe

• RetainGrow - European customer experience technology company for whom we serve as US sales lead

• Ascent Business Partners - The AI Collective revolutionizing technology implementation

• Shine & Drive - America's leading aftermarket automotive product company

Transform Potential Into Performance

Join forward-thinking organizations that have accelerated their revenue growth through our strategic frameworks and hands-on implementation.

Schedule a Revenue Strategy Session